How does one develop a love for a musical instrument? Many a parent who wants to raise an aspiring Mozart wants the answer to this question. Paul Reed Smith developed a love of guitars by playing the ukulele given to him in kindergarten by his father. In his high school shop class he made his [...]

There is a rainbow looming over the stormy skies of the housing crisis. Not surprisingly, it’s a great time to be a buyer. There are signs of economic recovery, even if they be little, even if they be slow moving indicators.  It’s always a good time for happy thoughts and dreaming for the future.  So [...]

…it creates a thorny puzzle for businesses striving to build online audiences.
A recent article in The Atlantic written by Derek Martin gives an informative introduction as to how the internet is changing.
“The golden age of the Web is coming to an end. Prepare for the Splinternet.”
Thus announces Josh Bernoff in an interesting post about [...]

In an effort to showcase new ideas and innovations in marketing, Madison Who’s Who brings you this article authored by Steve Rubenstein Special to The San Francisco Chronicle.
A dozen guys were standing around a San Jose backyard the other day, gazing fondly at a naked chicken. It was a moment of some significance. It was [...]

Today Steve Jobs did another of his long anticipated big reveals. “We want to kick off 2010 by introducing a truly magical and revolutionary new product,” Jobs said early on to ease the throngs of technology journalists and analysts who knew what was coming. Perhaps the worst kept secret since, well, the iPhone, the iPad [...]

This would have been timelier posted on this past Monday as a form of recognition for Martin Luther King Day, but, as in any worthwhile thing, there is no time like the present. At the start of his famous “I Have a Dream” speech, King stated his case boldly and for all levels of society [...]

With the marketplace the way it is at present it’s no wonder that market researchers are more interested in what makes the consumer tick than ever before. What with the new and improved thoughtful spending of the American consumer it’s a harder grab to get and hold the customer’s attention. A recent article in US [...]

The only good thing about tragedy is that it does have the ability to bring out the best in people. The earthquake and its aftershocks have caused and are still causing devastation in Haiti, yet this has brought about a counter-swell of sympathy from all over the world. Everyone wants to help out, but too [...]

Got Guilt? Who doesn’t. It’s human to feel the itches and pangs of regrettable circumstances. To each his or her own as to what we feel guilty about and how deep the guilt goes. There are some still kicking themselves for not getting to everyone on their Christmas Card list. There are those that are [...]

Everyone loves a deal or a legitimate steal.  It should come as no surprise that the authorized dealing and stealing in the marketplace is a well thought out enticement to beckon buyers. Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. He is also a researcher at the Federal Reserve Bank [...]