Today Steve Jobs did another of his long anticipated big reveals. “We want to kick off 2010 by introducing a truly magical and revolutionary new product,” Jobs said early on to ease the throngs of technology journalists and analysts who knew what was coming. Perhaps the worst kept secret since, well, the iPhone, the iPad [...]

With the marketplace the way it is at present it’s no wonder that market researchers are more interested in what makes the consumer tick than ever before. What with the new and improved thoughtful spending of the American consumer it’s a harder grab to get and hold the customer’s attention. A recent article in US [...]