With the marketplace the way it is at present it’s no wonder that market researchers are more interested in what makes the consumer tick than ever before. What with the new and improved thoughtful spending of the American consumer it’s a harder grab to get and hold the customer’s attention. A recent article in US [...]

There will always be misconceptions when taking something at face value. Take Tennessee’s state wildflower, the ‘Passions Flower’ for instance. Most leave the ‘s’ off, and take its name to describe the bloom’s complicated beauty as symbol of desire. However the name came from early Christian missionaries who saw within the flower images of the [...]