In an effort to showcase new ideas and innovations in marketing, Madison Who’s Who brings you this article authored by Steve Rubenstein Special to The San Francisco Chronicle.
A dozen guys were standing around a San Jose backyard the other day, gazing fondly at a naked chicken. It was a moment of some significance. It was [...]

These days the scent of fear hangs heavy over some boardrooms. Marketing an air freshener to neutralize this sort of atmospheric blight would be quite the innovation. It is in the nature of a crisis to bring about defining moments, and so some freeze, but some get busy rubbing sticks together for a spark, a [...]

The fitful everyday reminders of how this economic crisis evolved from a pool of greedy guppies to a shiver of sharks, begs the obvious questions: “How could they?”, “Why would they?” and “Didn’t they see where this would lead?” Answers to these questions, won’t solve anything, can’t change the past, nor would they affect the [...]

Louis Dechert is an accomplished veteran who held a military career for twenty-three years. Mr. Dechert offers his consulting services backed by years of firsthand knowledge and experience. A southern gentleman, Mr. Dechert was born in Junction, Texas. He currently resides in Louisiana with his wife Marietta Ruth Jones, with whom he has two children, [...]