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When the Internet Becomes the Splinternet…

…it creates a thorny puzzle for businesses striving to build online audiences.
A recent article in The Atlantic written by Derek Martin gives an informative introduction as to how the internet is changing.
“The golden age of the Web is coming to an end. Prepare for the Splinternet.”
Thus announces Josh Bernoff in an interesting post about [...]

The Spirit of Commerce: Connecting to the Heart of the Consumer.

Tis the season of shopping.
When merchandise seems to sell itself, or used to. Ah the good old days. There is no point reminiscing on days of yore. There is no time like the present to put yourself out there and reach out and touch prospective clients or customers. The following has a few uplifting stories [...]

The Shirt on his Back is $$$ in his Pockets. A Social Media Success Story.

“You start out giving your hat, then you give your coat, then your shirt, then your skin, and finally your soul.” I don’t think Jason Sadler has heard this quote by Charles de Galle. Then again perhaps he has, because he has stopped at the right spot. Jason Sadler started the company IWearYourShirt.com. His torso [...]



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