The growing popularity of online social networking has created a stir in the corporate world as well.  Now many entrepreneurs are starting to use this technology to their advantage.  While websites such as MySpace and Facebook have taken over the social networking scene,  Madison’s Whose Who has taken a similar approach.  They use the same networking concepts and apply it to the workplace.  Business networking proves to be a valuable asset to independent entrepreneurs and small businesses.  By utilizing the services that Whose Who provides, the opportunity to expand greatly increases.  Anyone in sales knows how important their rolodexes and black books are to their business.  Sites like Who’s Who brings that information to the internet.  There doesn’t seem to be any reason not to take advantage of this technology.  It’s free, effective and doesn’t take up a lot of time.  For more information on business networking, go to http://www.madisonwhoswho.com/