It appears that those wanting to achieve effective global networking are turning to their mobile devices. This is according to a report posted by mmetrics.com which gives a glimpse of the mobile social networking market globally.  Of particular interest is the US audience which is traditionally hesitant to use the Web browser on their mobile handsets. However it’s the US market that is the largest volume of mobile subscribers accessing a social networking site with their mobile device.  Following the US were Italy, the UK, Spain, Germany and France respectively.

The US and UK audiences were college-aged (18 - 24) whereas the consumers in the other countries were younger (13 - 18). Not surprisingly, the most popular sites accessed via mobile were MySpace and Facebook, followed by YouTube in the US and Bebo in the UK.

If mobile social networks can generate a regular audience anywhere near the size of its PC-based visitors, the revenue potential for all those involved would be enormous.  It appears that effective global networking is going mobile.