It’s probably no secret that quite often who you know is just as important than what you know. In the last few years hundreds of social networking sites have popped up across the net.  Their aim - to expand the people you know.  These sites help automate the former so efficiently that I would unhesitatingly recommend them to everyone. Choosing the right social networking site to advance your career isn’t a serious problem. If one doesn’t pan out, you can always try another, perhaps more or less specialized one.  When considering a social network the ability to connect with others is most important.  Effective global networking requires the ability to connect with like-minded individuals who you can help and that can also help you in both business and personal life.  Because of the importance of effective global networking, the number people using social networking to advance their careers is at an all time high. 

Although many of these sites may seem similar, they aren’t interchangeable.  This means that joining one site doesn’t open you up to others. So don’t be afraid to try something completely different.  Try a social network you haven’t tried in the past. Sometimes a new set of connections is the perfect way to broaden your horizons.