One of the benefits to belonging to a Who’s Who organization is that you can search for members based on very specific criteria. If your business is in a niche area, such as non profit organization, you may especially benefit from membership. You can connect with other businesses and organizations with the same values, for example companies that are committed to sustainable, ethical business practices.

Once you connect your business with others, you can work on promoting the business practices that you collectively value, whether it be local resourcing, healthy workplaces, conserving energy, or supporting the local economy. Furthermore, forming such a subgroup strengthens all of the businesses involved by establishing a habit of referrals amongst the members. Last but not least, membership can provide ample opportunities for peer to peer information sharing and consulting. Consider how forming a subgroup might benefit you and your business.