Network strategies that employ blogs in building connections and community can provide an unanticipated boon for your personal brand. Who’s who in your online network? Are you? Do you want to be?

Darren Rowe at ProBlogger has several suggestions on how to promote your personal brand through your blog.

• build trust - increasingly marketers are finding that people want to know and be in some sort of trusting relationship with those that they buy products or services from. This is particularly true for a personal service like consulting…..
• be personal - building on the last point - one way to make a deeper connection with potential clients is to show something of who you are. This doesn’t mean blogging about your personal life, but show you’re human injecting humor, a photo or two of yourself and showing your personality.
• use story - I find readers respond very well to story on blogs. Stories of my own experience, stories of other clients (shared with permission as case studies) etc. Using relevant stories can help build credibility in your niche.

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To read the piece in it’s entirety, follow the link above - and bookmark it if you are developing a blog. You’ll find it a good resource.