I just picked up a great recipe for the famous Mighty Mo Hamburger from Bill Marriott’s blog. Imagine that!

As more and more corporate heads bite the blog bullet, more and more consumers will be rubbing cyber shoulders with the most unlikely candidates. One of the latest brands entering the blogosphere is Marriott.

E-Consultancy has an interesting post referring to a study that compares the preponderance of blogs in Fortune 500 companies to those listed in the Inc 500, demonstrating the latter’s ‘adoption rate of social media is more than twice that of the Fortune 500′.

“…we were blessed by the publication of a study of the Inc. 500, which showed their adoption rate of social media is more than twice that of the Fortune 500. Professor Nora Barnes Director at the UMD Center for Marketing Research conducted the study with her co-author Eric Mattson. Inc 500 companies are those on Inc magazine’s annual list of the 500 fastest growing privately owned companies.
With this in mind, and the fact that there is still a great deal of resistance to using any form of social media, I think we can assume that we are now seeing a split in organizational behavior.”

The writer suggests that companies strictly adhering to a command and control model are less receptive to the collaborative nature of “social media tools” than their more decentralized counterparts. By that analysis, Bill Marriott is a maverick, and if he keeps his promise to tell us a few good stories, he’ll have an audience.

There is no denying that blogs and social media have become an increasingly valuable tools for effective global marketing. To explore who amongst the Fortune 500 have or are adding this communication tool, bookmark this ongoing study and explore how the social media can make your global network more effective.