Your reputation with your online business network, such as Madison Who’s Who, is important to establish and maintain. While it takes time to develop a good image, it can be lost in minutes. As a result you must take into consideration, your participation in mailing lists, discussions, and networks. The key is to make a good first impression. Don’t rush your networking by posting messages before you feel out the network. Get to know your fellow members first; their industry, conversational style, etc. Once you feel comfortable in Madison Who’s Who, you can then begin to take a more aggressive approach to networking.