Peer to Peer networking can help in all aspects of growing a business. From learning who to contact to create your marketing materials to how to set up your office, who to consider when ready to incorporate, to how to deal with particular types of clients all can be discussed with others. It can also help to answer questions that maybe you don’t know where to go to ask. Peer networking not only gives you a network of professionals with whom to consult, but gives you the opportunity to share your insights with those who may be new business networking. Building these bonds of friendship can pay off huge dividends down the road. A colleague has become a very good friend and also someone who often refers organizations to me for speaking engagements. Both of these are examples of how peer to peer networking helps with business.

In order for peer to peer networking to really help you grow your business, you have to be seen. Don’t attend just one or two networking events a year, or post an email every couple of months, and expect to become known in your geographical location or specialty. People have to see you often, and for a long period of time. They have to get to know who you are and what you are like. They must know you are a permanent part of the community and are there for others, as well. They need to know you care enough to show up.