Madison Who’s Who caters to business people from around the globe.  Most business people realize that ratios are an invaluable tool for comparing the performance of companies on a like-for-like basis. Using ratios, the relative profitability, growth or debt levels, for example, of differently sized companies can be directly measured or compared with ease. Your Business Ratio Report focuses on the performance of key players in the industry it examines. Having closely analysed the sector, our editors and analysts have compiled the largest companies, so you dont have to. A Business Ratio report is, in effect, a complete financial reference for the sector. Here are some things that Madison who’s who subscribers might find useful:
A business ratio report can be used to assess trading and financial information on:

• The Company
• Size
• Structure
• Performance
• Performance

What you can look for when reading your Business Ratio Report:

Trends- The results given in a Business Ratio report generally cover at least the previous three full accounting years, therefore any fluctuations in any area can be easily pinpointed

Benchmarks- The average results for each ratio together with the industry profile of the average company in the sector can both be used as benchmarks to compare individual company performance.
Size - All the major companies in the sector are ranked on the basis of sales, profits, total assets and employee numbers (PERFORMANCE LEAGUE TABLES Section 4). The largest and smallest of the key players can be easily identified, while the relative size of any company can be assessed.
Growth- The average annual growth of each company’s sales, profits, total assets and number of employees over the three-year period being analyzed is calculated and ranked (Performance League Tables Section 4). This key information highlights strong and weak performers, which companies are expanding or losing market share, increasing or decreasing asset investment, or taking on or shedding employees. The industry results are also given for comparison purposes.