Because over 80 percent of online users are outside of the US, there is a need for marketing on a global scale.  In order to keep up with the competition your business has to go beyond the US borders and go worldwide.  This can be achieved by global marketing through the internet.  Multilingual Search Engine Marketing is a cost-effective way to generate qualified leads.  Another way to generate these leads is to find worldwide email databases.  That way you aren’t restricted to ones that charge a fee per market for their service.  Utilize Madison Who’s Who to make the international contacts necessary to run your business.