B2B networking events might soon start becoming a tad more, well, business like. Success coaches and those whose business it is to help their executive clients achieve just the right professional image, are all forecasting the return of the business suit.

Business casual has been the standard that seems to have permeated even the most conservative of businesses. What has been noted in studies, however, is casual attire seems to foster a casual attitude. Apparently if you look sharp, your professional demeanor follows.

“Today, as more and more business leaders realize how employee dress choices are directly linked to morale, commitment and productivity, companies are looking to expand and upgrade how they approach the dress code. Supporting this trend is study after study supporting the idea that overly relaxed dress codes lead to relaxed attitudes, increased tardiness and other less-than-desirable business behaviors and outcomes.”

Peer networking is of little benefit if you are broadcasting a careless or sloppy image with your wardrobe. If it’s time to upgrade your professional image, what are the new guidelines? ImpressionMag.com offers guidelines that I will excerpt below, follow the link for further advice.

Get Friday out of the Rest of the Week

“[Mandate] a business-appropriate standard that accurately reflects the professionalism of your business every day of the week.

Dress for Your Day
Strategy sessions that include specific professional image guidelines for what is to be worn at new business development meetings, trade shows and company-sponsored outings are how smart companies place relevant importance on a “dress-for-your-day” results-driven mentality. “Winging it” simply does not fly anymore when you need to be customer-focused at every turn.

Unite Your Team by Treating Your Employees as Individuals

Today, employees want a range of professional image options that complement the company’s brand while also allowing them to complement their figures, individual styles and heritage. This concept is called “personal branding,” and it’s the hottest trend in corporate dress codes.”
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