More often than not partners in a small start-up company have planned on only networking locally, but small businesses today have to plan for an effective global networking strategy as well. Are your products or services marketable overseas and at what juncture do you envision expanding globally? Is your service executable via an effective global network and what are the implications for your business if you deal on an international level?
Businesses a decade ago, or even five years ago probably didn’t think in terms of effective global networking. Prior to today’s technological and telecommunications capabilities, effective global networking was the concern of the internationals or the rare local business that had commerce outside of the country
To those who make the cyber world their own, networking globally is almost standard practice. The web designer might live in England, but be designing a site for a Florida business while the content for the site is being written by someone in Canada. Because of the possibilities of effective global networking, it is possible for these three parties never to meet in person and yet execute a complete and successful project.