If you have ever handed out your business card, you have engaged in some sort of business networking. Thus, you may actually be establishing an effective global networking strategy, whether you know it is happening or not. Every time you select new vendors, recruit for new employees, seek to promote your product/service or expand your market reach, some type of networking is involved. The focus of effective global networking is to create a positive identity as both a business and a brand or service. Essentially, effective global networking is operating on your name. An integral component of networking is maintaining an impeccable reputation with your vendors and affiliates and your customers. Any poor business practices will become evident in time and if that reputation is damaging, there is no networking that can reverse it. Effective global networking is one of the many key methods for generating leads. Someone always knows someone who needs your service/product. If you have a pristine relationship with your vendors and affiliates, they will gladly recommend you. Consider coordinating a marketing campaign or event with your affiliates that promote your mutual interests.