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Archive for January 22nd, 2008

Become a gatekeeper

In order to generate referrals for yourself, you have to start generating them for others. Once you have developed a good database of business contacts through events, word of mouth and utilizing your peer to peer networks, you can start the process of creating business for others.  
One strategy that you might use is a […]

The World’s Best Known Marketing Secret

Ivan Misner suggested in his book “The World’s Best Known Marketing Secret” that people participate in the following types of networks: casual-contact networks, strong-contact networks, professional associations, service clubs, social organizations, and women’s business organizations. He has since modified this recommendation to include online networks.*  
There are numerous types of online networks you can join, […]

Making the most of your online business relationships

If you are a serious business professional, chances are you participate in at least one online business community such as a listserv, discussion forum or Who’s Who registry. In order to use these networks effectively you need to develop a way of interacting electronically that adequately reflects your professionalism, which includes making a good first […]

Following up is critical to effective global networking

You’ve done the research, joined the groups, met the people…. now what? Interestingly, people spend a lot of time making valuable connections and networking with new people, and yet they don’t follow up. If you find that you are having trouble getting back to people, examine what it is that is causing this to happen. […]



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