If your money talks but all it ever says to you is “good bye”, it is in your best interest to say “Hello,” to Fernanda Lara. Ms. Lara is the Chief Financial Officer for Duraliner de Mexico. As CFO, she uses her expertise in leadership and coordination to manage the financial risks of the company, she is also responsible for financial planning and record keeping. Duraliner de Mexico, SA de CV, started their operations on February 15, 1993. Their business is to produce and market protective covers

also known as Drop-in Truck Bedliners. These plastic liners are thick and very tough, virtually indestructible, and they allow one to haul most any rough cargo while protecting the truck bed from dings, scratches and corrosion. Duraliner de Mexico’s main clients are Nissan, GM, DaimlerChrysler, and the Ford Motor Co. Duraliner will be represented at the SEMA Show, which is the premier automotive specialty products trade event in the world at the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from over 100 countries for unlimited profit opportunities in the automotive, truck and SUV, and RV markets.

Taking fiscal responsibility for her own future, Fernanda Lara studied at the Universidad Iberoamericana where she earned a degree in Economics. She is currently pursuing her M.B.A. This university’s main library, Biblioteca Francisco Xavier Clavigero, holds more than 250,000 books and journals. It is one of the largest law libraries in Mexico and as of 2007, one of the largest university libraries in the country.

Fernanda Lara is on the Media Board of Mexico’s Institute of Finance Executives, or IMEF. Media is one of her fortes. During her off hours she spends her time listening to music and broadening her knowledge and taste for art. She is a reader. As a woman of style, she has an elevated interest in high fashion.

Fernanda Lara can be found on the Madison Who’s Who Directory where she is looking forward to networking with you.