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Creating An Effective Audio Logo For Networking

Networking with other professionals, both locally, and online can be a daunting task for most professionals.  However, there are some key elements of networking that will help you start your peer networking.  Most important, if you are a health professional, the first thing you have to do is learn how to create an effective audio logo. Another term is elevator speech. This is a very short, but succinct explanation of what you offer to others. Example, if you were a Registered Dietitian, you could tell people you are a Registered Dietitian and Personal Fitness Trainer. People might kindly look at you and nod with what might appear to be recognition… then walk away without a CLUE what you actually do! Of course; you told them what you ARE. How does that help them? Try telling them what you do, rather than what you are.  This will help them make a connection with you and how your services benefit other professionals.  I have since been working with clients with my same background to help them learn how to create an effective audio logo, so that when people hear what they do, they are able to relate and say to themselves, or out loud, ‘wow, that’s what I need! As I decided to network more, the thought of it would send a shudder down my spine. But then I started to realize that the biggest advantage to enjoying the networking experience wasn’t what I got from it, but what I could offer to others. Once I stopped focusing on me and started to focus on other people, my anxiety dissolved. My biggest fear was running out of things to talk about. However, if you focus on the other person, and ask them to tell you about them, conversation just flows. This is the same when you network electronically. Be selective in your posts, but always focus more on offering help/answers, rather than just conversation. People will remember you when you offer your time and support.

Posted on Wednesday, August 20th, 2008 at 6:02 am In Peer to Peer Network | Comments RSS

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