Business referrals primarily come from peer networking sites dedicated strictly to business. A great many people maintain more than one online network, adding social networking sites to the mix as well. For an undetermined reason, normally cautious web travelers let down their guard in social networking sites.

“Research conducted by the National Cyber Security Alliance (NCSA) reveals that a whopping 74 percent of social networking users divulge personal information, such as their e-mail address, name and birthday.

Not only do they reveal this potentially harmful information, but they also engage in other risky behaviors, such as downloading files and responding to unsolicited e-mails from fellow members.

NCSA research shows that 83 percent download unknown files from other people’s profiles — an action that could lead to identity theft, computer spyware, viruses and other risks.”

Cybercriminals are well aware of the ripe opportunities this casual attitude presents and are cashing in through a number of schemes. Here is a synopsis of cautions to be aware of, follow the link for more.

• Beware of scammers. Criminals scan social networking sites to find potential victims for customized scams, from phony lotteries to illegitimate business opportunities to fake high school reunions….

• Exercise caution when clicking on links or downloading files. Scam artists often post links to infected ad banners in their profiles. Avoid opening links or downloads from strangers…
• Protect your personal information. Identity thieves can easily find enough photos and personal information on social networking sites to steal your identity…

• Be proactive in your efforts to thwart identity thieves. Adding a “Credit Freeze” or “Fraud Alert” on your credit report at the three major credit bureaus can help you avoid identity theft….
(Source)