Such a large part of peer to peer networking occurs on the web, and unless you are making video or Podcasts, keeping your online communication current and productive requires a great deal of writing. For some that, requires some extra guidance which Robert Niles accomplishes with his “How To Write for the Web”

“Online writers can communicate with their readers in many more forms than the traditional news article. Blogs, wikis and discussion boards dissolve the barrier between writer and reader, creating a more informal and interactive writing environment.”

Typically folks tend to become as concerned about public writing as they do public speaking. But if you are discussing your passion, it is not a new conversation, but one you’ve engaged in with clients and prospects for years. Channelling that into the written word may seem awkward at first, but if you simply write how you speak, you will find great ease in written communication.

Here are just a few of the suggestions offered,the link above will take you to all of them.

• The shorter, the better: Readers appreciate writers who do not waste their time. Simple, direct language communicates your thoughts more efficiently than your bloated demonstration of all that stuff the rest of us slept through in English class.
• Active voice: “Do it,” don’t “will have been done” it. Reserve passive voice for situations where you don’t know the subject, such as crime and court reports. But even then, try to cast as much of the action in the active voice as you can.
• Strong verbs: The best verbs demonstrate action. If you’re writing a string of weak linking verbs, think about the action that’s happening in your post, then rewrite a new draft using nothing but nouns and verbs in an attempt to better engage your vocabulary.

(Source)