“The aesthetic appearance of the Kinesis equipment has always been an important part of its appeal, yet the latest version of the system takes this to a whole new level – it’s trimmed in real gold. The limited Gold Edition uses the traditional craft of applying gold foil, using a design developed by Antonio Cittero in Milan.”
(Source)

Perhaps the gold plating will induce the guilt necessary to induce the reluctant exerciser to make use of their investment. But with diamond studded lap tops and cell phones and gold plated cars, perhaps this excess is understated. But if your taste runs to gold,Technogym’s Kinesis equipment also has some practical attributes as well. It fits flat on the wall and allows for a whole body workout. And for those who seek even yet another inducement to exercise , “…the equipment is intended not only to strengthen the body but also to develop the more ‘spiritual’ aspects of exercise, with the Kinesis training fitting well with such disciplines as Yoga or Tai Chi.”