The music industry is changing drastically from the days when artists were hawked to DJ’s by the “labels” and the only stake consumers had in any of it was their buying power. Recognizing the power of peer to peer selling and social networking, the music business is starting to reorganize in a type of decentralized architecture.

What has come to be recognized by the music industry is the necessity of listening to and working with the consumer. SellaBand.com embraces, and utilizes, the consumer to the fullest extent. At SellaBand,as an artist, you are given a platform to expose your work. If you can attract enough “believers’, you are catapulted to the next stage. As a consumer – or believer- you can act in concert with like minded believers to elevate your band or musician into a recording contract.

“Once you’ve reached the Goal of $50,000 SellaBand will provide an experienced A&R person to guide your recording process. Together with a top Producer you get the chance to record a collection of your best songs in a state-of-the-art Studio.“

Acknowledging the Consumer

“Consumers are getting used to base their selling-decisions on other consumer’s insights. Recommendation-sites like epinion.com or consumer-reviews on Amazon.com are often recognized as more trustable sources than the companies themselves. To enable the consumers to not only promote but also sell the product takes the concept of customer-recommendation just a step further.. The new peer-selling sites provide a new platform to promote and sell products online. They are especially suitable for any products which require a certain taste and are likely to create some kind of fan-community based on it.”
from CScout.com