Welcome to Madison Who’s Who’s new blog, now open for business.

It will be our pleasure to regularly feature a member of Madison Who’s Who’s in this space. Madison Who’s Who is home to a richly diverse array of members, representative of every field of endeavor, from journalists to artist, architect to lawyer, CEO to entrepreneur.

We’ will also provide in this space articles related to those many professions that are represented in Madison Who’ s Who and welcome any suggestions for topics that would be of interest to the membership.

Valeria Maltoni’s interview with tech startup advisor Skip Shuda is of particular interest to entrepreneurs. Shuda, whose ” work focuses on helping entrepreneurs to build and grow their businesses…”, makes an interesting observation when discussing his research on entrepreneurial arch-types. He is asked what were the main characteristics he employed when categorizing his “8 Entrepreneurial Archetypes”.

“Deep motivation is front and center. I tried all sorts of dimensions when I tried to understand these patterns. I looked at stages of life, business experience, gender, business domain, business goals, etc. To some extent, these are all represented in the archetypes that I currently track. However, none of them captured the essence of the different entrepreneurs as well as their deep motivation for starting a business.”

Shuda’s studies led him to develop a quiz that highlights some of the key elements of the different “entrepreneur archetypes”. It would be interesting to discover which blend of archetypes are represented in Madison Who’s Who. For an interesting read, pop on over, and take the quiz.